My guess has been that LinkedIn is doing a Quora — encouraging search engine-friendly content to increase its ad inventory. It offers very clear incentives to writers; as I understand it, a user can earn “expertise” and “leading voice” badges that help them stand out in jib candidate and media searches.
Notably, several users have taken the (obvious, really) next step of using an LLM to generate their answers. It’s entirely possible to establish oneself as a leading voice without any domain knowledge.
Secretly, I love this, and despair of my friends who volunteer to become serfs in LinkedIn’s content farm.
My guess has been that LinkedIn is doing a Quora — encouraging search engine-friendly content to increase its ad inventory. It offers very clear incentives to writers; as I understand it, a user can earn “expertise” and “leading voice” badges that help them stand out in jib candidate and media searches.
Notably, several users have taken the (obvious, really) next step of using an LLM to generate their answers. It’s entirely possible to establish oneself as a leading voice without any domain knowledge.
Secretly, I love this, and despair of my friends who volunteer to become serfs in LinkedIn’s content farm.
Ah I hadn't thought about the ad inventory! That makes sense.
And that's very funny!